As we head into 2022, keep these relationship marketing strategies in mind and apply them to your customer interactions to take your business to new heights.

Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well ...

Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing, internal ...

What Is the Relationship Between Marketing Research & Marketing Strategy?. All businesses need to develop a form of marketing strategy. This may be as simple as focusing on building up word of ...

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new ...