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How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...

Supplier-customer relationships, networks and partnerships are rapidly becoming key issues in world marketing (Gummesson, 1993), indeed it is now recognized that building and maintaining interactive ...

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Strategic Relationship Marketing is a fundamental aspect of the Service-Dominant Logic (SDL); a new mindset or lens for observing the social and economic phenomena of exchange. SDL represents a shift ...

Just over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties ...

Marketing has moved beyond traditional branding ... Howard: When we first met, we agreed that B2B must be relationship based and not transactional despite what conventional wisdom might have ...