Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Before this past weekend's Red Bull Heavy Metal event in St. Paul, Minnesota, street snowboarders had a packed schedule of ...

After successfully adding a stop in Tasmania in 2024, the iconic Red Bull Hardline event will once again test the best ...

Red Bull Hardline Tasmania is back for its second edition at the Maydena Bike Park. On Feb. 7 and 8, the world’s best ...

Texas QB Arch Manning has secured a significant NIL deal with energy drink giant Red Bull. Here's what we know.

Filipino wakeboarder and Red Bull athlete Raph Trinidad marks another historic win after clinching gold at the 2025 IWWF Asia and Oceania Cable Wakeboard and Wakeskate Championships. Trinidad competed ...

Lease a Bike has lost its monopoly on the Foodcoach app. In a press release, The Athlete’s FoodCoach announced that the ...

Former Red Bull engineer Daniel Drury claimed that he was shocked that the F1 car did not break when the Austrian team did a ...

As more states rethink their NIL restrictions and Gen Z’s media consumption persists, companies like Adidas, Nike, and Red Bull will continue to pull in young athletes as brand ambassadors.

Brands like Nike, Adidas, and Red Bull are partnering with high school athletes for advertising deals. The Gen Z students can make up to $2,000 per social-media post—and companies hope their ...