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Bud Light is no longer America’s king of beer. That honor now belongs to the Mexican beer Modelo Especial, according to a Bump Williams Consulting analysis of data collected by Nielsen. Model… ...
For four weeks ending on June 3, Modelo captured 8.4% of US retail beer sales, with Bud Light falling to second place with 7.3%, according to NIQ data given to consulting firm Bump Williams.
Bud Light last month fell from its spot as the top-selling beer brand in the U.S. for the first time in more than two decades amid the ongoing ... “Modelo was going to become the No. 1 beer ...
Modelo is an official cerveza of the inaugural season of the Las Vegas Raiders and the brand-new Allegiant Stadium in Las Vegas, NV, which includes logo and marketing rights.