Selena Gomez Looks Radiant in Red While Buying Fans Her Brand's New Blush at Rare Beauty Event: 'It's on Me'
Selena Gomez looked radiant in a monochromatic red outfit at an event for her new Rare Beauty blush. In a TikTok shared by Sephora, the star is seen telling a group of fans she's going to purchase ...
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How Rare Beauty's Joyce Kim Develops the Brand's Viral Products
The company's chief product officer discussed her career in beauty, working with Selena Gomez, listening to consumer feedback ...
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Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing
At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a ...
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Selena Gomez Says She Created Rare Beauty 'for Everyone' but Worried It 'Wasn't Going to Sell'
Two years into Rare Beauty and Selena Gomez has a lot to be proud of. The brand, which launched in September 2020, has 5 million social media followers and counting and includes a portfolio of ...