So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example, we know this is our best seller, sixty percent of our ...

Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

At times it is desirable to have independent variables in the model that are qualitative ... however, the quantitative variables are not of primary interest and merely improve the precision of the ...

While qualitative data gives detailed information ... analysed in a way that gives easy-to-understand results. However, quantitative data lacks specific opinions and doesn’t always allow ...