I shared a visual on quantitative research and I was really glad to see how many of you found it useful, especially for ...

Interviews and focus groups remain the most common methods of data collection in qualitative research ... to access areas not amendable to quantitative methods and/or where depth, insight and ...

Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example, we know this is our best seller ...

It discusses the difference between qualitative and quantitative research ... and archival research), and techniques for data collection and analysis. Specifically, it goes over methods and techniques ...

Quantitative ... and numbers, qualitative research collects and evaluates subjective, exploratory data that seeks to understand human behaviours, emotions, attitudes and perceptions. Rather than ...

Yet they often prioritize the concrete metrics of quantitative ... Qualitative data reveals vital information about customers’ emotions, motivations, preferences and perceptions. Through methods ...

provide training in core psychological methods of analysing quantitative and qualitative data. By the end of the course, as a whole, students will be equipped with methodological skills that will ...