In other words, their analysis will be critical. In this chapter we will look at three key qualitative research methodologies – unstructured interviews, (critical) ethnography and focus groups.

This course is intended to give an overview and hands-on introduction to qualitative research methods, as used in the social sciences and health-related research. Methods introduced include individual ...

The results from the interviews showed that in many hotels with lower performance, owners avoid empowerment for fear of abuse of power and loss of the hotel. However, managers of hotels with good ...