Environmental Science. Quantitative Example: Sensors and monitors collect data on pollution levels, showing past trends and the impact of specific pollutants. Qualitative Example: Residents' ...

Andrew L. Gillen urges caution in using AI to analyze qualitative data. Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of ...

This workshop delves into the real-world application of qualitative principles in research. Denise Lillvis, PhD, discusses her qualitative research on children in acute healthcare settings. The ...

For example, the number of units that your business sells over a period of time is a quantitative variable, but your long-term sales, described month-by-month, counts as qualitative data.

This depth of experience offers a window into the lives of those at the center of the issues we seek to address. Research has shown that qualitative data has the power to distill down what was found ...

Here's a real example of a prompt to provide up to 4 thematic codes for anonymised student survey qualitative comments: “I have a 5-column table below, 4 of which are empty which I'd like your help ...

One way to start your qualitative research analysis is to look at historical data for your company and your industry. Look for trends where buyers are purchasing things at higher volumes.

The quantitative techniques that we explored in this post do not completely replace a traditional approach to qualitative research with focus group data. Using a quantitative approach, however, can ...