If Black and Blur contains Moten’s theory of “aurality outside…meaning,” then the trio is that theory put into practice. When ...

01:41 – Overview on marketing theory. 06:18 – How have you applied theory in your career? 10:03 – What is a brand building ad? 15:00 – Eve Sleep IPA case study – ‘following the rules’ didn’t work.

Christy Yue, a fourth-year student now gearing up for her final exams at The Hong Kong Polytechnic University (PolyU), was never interested in run-of-the-mill college courses. So, on completing ...