Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo ... cleaner colour after just one wash. Bleach London knows its stuff when it comes ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo ... my ruby-red look. After so many experiments, I know how to nurse my hair back from brittle and ...

The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s ...