Psychographic Segmentation: Psychographic segmentation ... brand loyalty, engagement with marketing materials, or response to ...

For marketing teams, this shift in customer ... a language and terminology for interpreting customers' needs. The segmentation methods of yesteryear (demographic, geographic, and psychographic) ...

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...

Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related and psychographic (Pollock, ...