According to data from Thomson Reuters, the paper was cited 778 times in 2009 alone, in 504 papers and books. From the humanities to computer science, there are few fields that have not embraced ...

Political Psychology, Vol. 13, No. 2, Special Issue: Prospect Theory and Political Psychology (Jun., 1992), pp. 171-186 (16 pages) Prospect theory has emerged as a leading alternative to expected ...

This is called Prospect Theory. And, thanks to technology, that market is much larger than it’s ever been before. In this new world, our brain has become a Vegas odds maker on steroids.

This paper demonstrates that prospect theory's (PT) predictions differ dramatically from what strategy scholars have inferred. PT's value function predicts negative risk-return associations for high ...

Cumulative Prospect Theory (CPT): A descriptive decision-making framework that accounts for loss aversion, diminishing sensitivity, and probability weighting when evaluating uncertain outcomes.

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work.