Research from the International Journal of Innovation, Management and Technology identifies poor cost estimation as a leading factor behind project overruns.

Use project management metrics and data to draw out additional strategic insights. For example, you can use them to guide your team’s composition, capabilities and staff structure.

Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. The post 5 ways to use project management data to increase marketing ROI appeared first on MarTech.

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