Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

As for the owners of programmatic solutions, they should also keep their products compliant with data privacy regulations and standards. Ad fraud prevention will also remain among the leading ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of ...

Accordingly, well over 10% of all digital advertising inventory purchased by brands this year will never be seen by a consumer. Given the way in which the programmatic advertising marketplace ...