Rubicon Project, the public ad tech company, has formed a partnership with "kid-safe" marketing platform SuperAwesome to create what they are claiming is the world's first kid-focused programmatic ...

The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ...

The glamour of the Mad Men advertising world starkly contrasts with how online advertising is now bought and sold, since much of it happens programmatically. One expert says that without programmatic ...

When I discuss programmatic advertising with my clients, they’ll often ask how it differs from Google Display advertising because it’s easy to confuse the two. As mentioned above, display ads ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered ...

3. Understanding The Context Of Ad Placements Is Crucial. Without third-party cookies, there’s a heightened emphasis on contextual targeting in programmatic advertising.

Programmatic Ad Supply Chain and Adtech Taxes: This Company Believes Its Platform Offers the Solution. by Sam Msiska Benzinga Staff Writer. Follow. Add Comment. MGNI Magnite Inc. $15.55-0.32 % ...

FRANKFURT, Germany, March 17, 2021 /PRNewswire/ -- Spearad, a pioneer in addressable TV advertising, introduced 'Selective Programmatic' for addre ...

The Value Of AdOps In Programmatic. Programmatic ad spending keeps growing, and this is not surprising due to the automation benefits this model implies.However, even though programmatic aims at ...

Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. NBCUniversal is selling ad ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the ...