Another benefit of programmatic advertising is the type of data segments available to advertisers. For example, advertisers can upload owned first-party data in a secure way and target those ...

If programmatic media buying were a sport ... a certain amount of data to make sure they’re reaching people who will be receptive to their ads. MiQ, for example, is leaning on geotargeting for ...

Programmatic advertising is an easier way to run advertising ... audience and personalize their advertisement experience. For ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

What’s more, programmatic advertising allows for holistic campaign management ... So if there are certain categories of content that an advertiser doesn't want to be near news, for example, there are ...

Programmatic failed to live up to its promise to be faster, smarter, and better, says Tim Frankcom of Epsilon. Retail media ...

Programmatic inventory can use universal ... guidelines for both live and on-demand content. “For example, certain live sports programmers and publishers may have stricter guidelines on ads, such as ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ ...

It then uses this data to create profiles of website visitors that are used in programmatic advertising algorithms to deliver ads to visitors who are most likely to convert. For example ...