Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers (DFP), the company said Wednesday. Google also said it ...

The program was a ploy to manipulate bids coming from Display and Video 360 advertisers, which represents demand from large brands and ad agencies, so that Google AdX would win most of the ad ...

Previously, PubWise had been providing Freecycle with header-bidding analytics and access to Google AdX through the Google Multiple Customer Management (MCM) Program, said PubWise Founder and CTO ...

“Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow,” it reads. “‘Header Bidding can often increase latency of web ...

Google Friday filed a motion to dismiss the antitrust complaint that was filed against the company by a coalition of state attorneys. The motion denied the allegation that Google colluded with ...

"PubMatic's OpenWrap OTT technology prioritises the viewer experience while also delivering header bidding auction dynamics that can help us maximise ad performance for our clients," said Daniel ...

A Google spokesperson, meanwhile, said that Texas’ lawsuit “misrepresents” the deal and other aspects of its ad business. The search firm has published a blog post outlining its objections.