Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Make a table for each client group and segmentation criterion. Below is a possible example for a segmentation of loyal customers at a company producing windows. 4. Highlight the target audience ...

To build a solid foundation for your business, you must first identify your typical customer and tailor your target marketing pitch accordingly.