That’s what a go-to-market (GTM) strategy is all about ... strategy needs to start with the objectives behind launching a product or a new brand. These objectives should be defined for every ...

Building iteration into the product commercialization process can help life sciences companies avoid many of the missteps ...

However, in many organizations, Product Marketing and Sales Enablement still have a ways to go before they master collaboration. Often, they plan and execute in silos, with misaligned strategies and ...

Building high-performing product teams requires a clear vision, strong goal-setting practices, a focus on individual growth ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations ...

Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan ...

Get an overview of the product launch and Go-to-Market Strategy (GTM), Elements of GTM Strategy, product positioning and messaging and product launch planning. Module 12: Business Communication for ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Holistic marketing takes into account ... or logo that identifies a business, product, or service and is presented through traditional advertising strategies. A brand encompasses the consumer's ...

Avaya Aura -- the company's virtualized unified communications platform -- will be the centerpiece of much of its product go-to-market strategy, as Avaya itself has been saying for the past year.