Commercialization requires a carefully developed three-tiered product rollout and marketing strategy that includes the ideation phase, the business process, and the stakeholder stage.

When firms develop new products there are a number of steps they go through. From idea generation to prototype development to ...

Here at Asembia’s AXS25 Summit in Las Vegas, attendees were treated to behind-the-scenes insight regarding “Commercialization Considerations for Orphan/Rare, Cell & Gene, and Precision Medicine.” Led ...

Tip Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.

Steve Madden, GM and MM+M editor-in-chief, spoke with Brannon Cashion, Managing Partner at Leaderboard Branding, a Fingerpaint company, and Roshawn Blunt, Managing Director at 1798, a Fingerpaint ...

Accelrys, Inc., a leading provider of scientific innovation lifecycle management software, has announced the new integrated Accelrys Process Management and Compliance Suite of software products ...