The opponent process theory proposes that one member of the color pair suppresses the other color. For example, we do see yellowish-greens and reddish-yellows, but we never see reddish-green or ...

In psychology, the “white bear” problem (also known as ironic process theory), says that attempts ... often increasing its emotional charge. For example, your white bear could be the idea ...

A new theory 'demystifies' the crystallization process and shows that the material ... with getting precipitate out of a solution as an example: when I dissolve salt (the solute) into water ...