The global synthetic food color market is experiencing robust expansion, projected to grow by USD 1,202.1 million by 2035.

Bright reds and yellows aren’t just eye candy—they’re behavioral nudges engineered to make ultra-processed foods irresistible ...

Lately, I’ve been taken with natural food coloring — and not just because there’s been a lot of conversation about food dyes ...

Color in processed foods. In processed foods, color is used to grab our attention, to influence our perception of how food tastes, and to brand the food (think Cheetos and Twizzlers). Red is used ...

What food scientists really think of the ultra-processed foods panic "Be careful if you're eating a candy bar and walking under an air conditioning unit" By Ashlie D. Stevens ...

Color-coding or star ranking systems let shoppers make quick choices about healthy foods. ... While NOVA has linked ultra-processed foods to poor health outcomes like obesity, worse mental health, ...

Diets high in ultraprocessed foods have been linked to poor health, including higher risks of obesity, type 2 diabetes and heart disease.Not all these foods are equally bad for you, however.