The global synthetic food color market is experiencing robust expansion, projected to grow by USD 1,202.1 million by 2035.

Bright reds and yellows aren’t just eye candy—they’re behavioral nudges engineered to make ultra-processed foods irresistible ...

Lately, I’ve been taken with natural food coloring — and not just because there’s been a lot of conversation about food dyes ...

Food companies that once relied on synthetic dyes for cost and convenience are now facing a different reality: transparency, ...

Color in processed foods. In processed foods, color is used to grab our attention, to influence our perception of how food tastes, and to brand the food (think Cheetos and Twizzlers). Red is used ...

This article examines the evolving definitions of ultra-processed food (UPF) and their impact on food industry regulation, product innovation, and health tech. From Nova to new pharma- and app-driven ...

The Natural Color Code: What Each Hue Brings to Your Plate. Red fruits and vegetables pack a powerful punch of lycopene and anthocyanins – compounds that support heart health and fight cell damage.

In contrast to UPFs, foods categorized as minimally processed are made from ingredients that contain the whole food. They can be peeled, sliced, diced, chopped, pureed, fermented, cooked, and even ...

Diets high in ultraprocessed foods have been linked to poor health, including higher risks of obesity, type 2 diabetes and heart disease.Not all these foods are equally bad for you, however.