Shoppers are buying cheaper, private-label products more amid record inflation. It's become a trend during periods of economic downturn, like the 2008 recession. Retailers with a strong roster of ...

A Kona Natural Soap Company box set is seen on Wednesday, Feb. 19, 2014 in San Francisco, ... The company also produces a private label soap for a lavender farm in Maui. Advertisement.

Despite lingering perceptions that store brands cut corners, industry experts said private-label products are held to the same food safety regulations as national brands.

Store brands are opening a door for younger consumers to obtain affordable luxuries, per a new report.

W hen U.S. behemoth Procter & Gamble Co. washed its hands of making soap bars, it looked north for a new supply source -- to a private company little known outside small-town Ontario. "It could ...

How much private label is changing retail is hinted at by Walmart’s redesigned SuperCenter near the company’s headquarters in Arkansas, the prototype for a national rollout this year of ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

One in five units sold in 2023 was a store brand, a record, as more consumers make private label shopping routine. Big Retail’s Trending Brand Is Private Label, Led By Gen Z.