The company’s latest study, The Quiet Takeover of Private Label, suggests that 71 percent of consumers surveyed believed they ...

Sales of private-label products, more commonly referred to as store brands, rose by 4% over the last year, according to the ...

The cost of living crisis changed many minds on the quality of private label brands. Among Equals’ Emily Jeffrey-Barrett ...

And as private-label products step up in quality, sometimes, as Liebmann put it, "the trade-down is really only in price in the end." More from WWD.

Store brands are opening a door for younger consumers to obtain affordable luxuries, per a new report.