Biden Administration Seeks to Curb Misleading Use of Recycling Logo Environmentalists view “chasing arrows” symbol as a greenwashing tool.

Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to encourage recycling in Latin America called “Recycle Me,” Coke crunched its logo like ...

The agency wants to stop using the “chasing arrows” logo on plastics that can’t be recycled. The man who designed it more than 50 years ago agrees that the symbol has been misused.