For example, an expensive perfume might use the following as its positioning statement: "The ultimate fragrance for the discerning woman, our perfume delivers a one-of-a-kind floral aroma ...

For example, at Sharpstance, we help B2B tech companies simplify their positioning with a battle-tested process so that they ...

A positioning statement is about communicating how your brand is different from the competing brands. ... Examples of a Product Line Extension.

Positioning Statement Defined. A positioning statement is a short, declarative sentence that makes it clear what you do and why the target audience should care enough to want to know more. Here are a ...

When developing your brand positioning statement, I recommend following a useful model that was developed in the packaged goods industry. This model includes three steps: 1.

A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn't be. They are actually pretty simple to construct. These read, "I am ...

Answer: A positioning statement is simply a formal statement depicting how you want your target segment to perceive you. In essence, then, it is a promise to the target segment that you will provide ...

This is what it means to position your product. To find a great example of strong product positioning, take a look at Harley-Davidson.This is the company’s internal positioning statement: The ...