The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics ...

What is a unique value proposition? A unique value proposition (UVP) is a simple statement explaining how you provide customers with distinct value. As marketers, we tend to overcomplicate it, but ...

A message strategy includes a positioning statement, three or four support points, and as much detail as necessary to accommodate all marketing communications. Positioning Statement Defined A ...

A positioning statement is about communicating how your brand is different from the competing brands. The purpose behind positioning is to create an appealing image that leverages a brand's unique ...

In any event, you need to have a positioning statement if you're going to enter a segment. Why? Because if you don't position your product in the market, the competition will do it for you! (and they ...

The most successful positioning statements include a promise that’s easy for customers to verify.

AASECT, the national sex therapy certifying organization releases a groundbreaking position statement about the sex addiction model.

A positioning statement clearly and simply articulates what your brand does, who you target and the benefits of your brand. The goal of branding is to be memorable.

Patients with neuro conditions are asked to consult with their neurologist, above all else, before seeking out therapeutic ...

ESMA maintains its position regarding third-country issuer LEI reporting included in the ESMA statements published on 6 January 2014 and on 13 April 2015.