Poonam Madam (34), a sitting BJP legislator from Khambhaliya, has thrown down the gauntlet before her 56-year-old relative who is a two-time MP and a darling of the masses, having won the seat in ...

The Yes Madam campaign is reminiscent of the Poonam Pandey cervical cancer stunt, which exploited a sensitive health issue to ignite conversations. While the stunt aimed to raise awareness, ...