Ashes to ashes; nuts to nuts. On Wednesday, Planters announced that their 104-year-old “spokesnut” Mr. Peanut will no longer represent the brand following the mascot’s sudden passing.

Mr. Peanut has died at the age of 104. Morning Business Outlook: Planters announces that their iconic mascot has died by tweeting out a commercial of his death.

Mr. Peanut has passed away at the age of 104, Planters announced on Wednesday. "It is with heavy hearts that we confirm that Mr. Peanut has died at 104," the announcement post reads. "In the ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others.

Food-Drink Planters turning NUTmobile into vacation rental with Mr. Peanut decor One fan will get to stay in the 26-foot-long peanut truck for the cost of a single jar of Planters peanuts ...

RIP Mr. Peanut. Planters has killed off its 104-year-old spokesnut in a Super Bowl pregame spot, with a funeral to be broadcast during the Super Bowl game on Fe ...

Planters 100th Birthday Sweepstakes: Now through Sept. 15, fans can enter for a chance to win an in-person or virtual celebration with Mr. Peanut and his 27-ft. NUTmobile, the smoothest peanut on ...

Mr. Peanut is back to his old self … er, shell.And, yes, his trademark monocle, top hat and cane are back as well.Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot ...

Planters’ fake tragedy runs into real thing The salty snack company was riding a wave of positive attention after killing off Mr. Peanut. And then cold reality intervened.

Planters had people talking during Sunday's Super Bowl when it aired a commercial showing that Mr. Peanut had come back from the dead after he presumably died in an earlier ad.

The announcement that the Planters brand would kill off its mega-iconic Mr. Peanut during the Super Bowl initially prompted laughter in many quarters, with “Saturday Night Live” showing an ...