On Wednesday, in what was likely a pre-Super Bowl commercial stunt, Planters announced that their 104-year-old "spokesnut" Mr. Peanut will no longer represent the brand following the mascot's ...

Food-Drink Planters turning NUTmobile into vacation rental with Mr. Peanut decor One fan will get to stay in the 26-foot-long peanut truck for the cost of a single jar of Planters peanuts ...

Mr. Peanut is back to his old self … er, shell. And, yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic m… ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others.

Mr. Peanut, the 104-year-old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident.Sounds like the perfect setup for a Super ...

Planters ' fans are about to be really salty. Mr. Peanut, the iconic — and probably only — centenarian legume-based mascot, has tragically died, Planters revealed Wednesday.

In a new collaboration, HP is helping Planters pay homage to its 100-year-old brand icon, Mr. Peanut, by transforming its classic Dry Roasted Mr. Peanut jar into three million one-of-a-kind ...

This is easily one of the strangest ad campaigns in quite a while, but it has certainly worked for Planters. The death of Mr. Peanut has been trending throughout the day, dominating conversation ...

Mr. Peanut is back to his old self, er, shell. And yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot, w… ...

RIP Mr. Peanut. Planters has killed off its 104-year-old spokesnut in a Super Bowl pregame spot, with a funeral to be broadcast during the Super Bowl game on Fe ...

Mr. Peanut, the 104-year-old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident.