Teens of Pink Ribbon started meeting at the end of April and now meets monthly after a summer hiatus. “The point now is to get more people,” said Sierra Bennett, 16, of Wellington.

Everyone knows the universal symbol of breast cancer: the pink ribbon. Promoted by the Union for International Cancer Control, it pops up everywhere, from retail shops to government offices, each ...

Cause marketing donations are estimated to reach $1.78 billion in 2013, for a range of causes. This amount pales in comparison to the profits companies bring in from their pink ribbon campaigns.