Pharmaceutical giant Pfizer has unveiled its most significant brand refresh in about 70 years. It includes a new logo, dropping the blue pill shape for a double helix-inspired mark, which conjures ...

The company is launching its first major rebrand in decades in an effort to highlight its shift from a diversified health care giant to one more focused on creating prescription drugs and vaccines ...

Pfizer (PFE), fresh from consummating its merger with Wyeth (WYE), has unveiled a new logo. Don't get too excited -- it looks a lot like the old logo.

Pharma giant Pfizer has unveiled its first major rebranding in 70 years, with a new logo that ‘signal [s] a shift from commerce to science’ according to the company.

In a damning morning of testimony Friday, jurors in Elizabeth Holmes’ criminal fraud trial heard that Theranos used the Pfizer logo and claimed the pharmaceutical giant had validated its ...

Theranos swiped logos from Pfizer and another pharma giant for fake reports Investors tell jury that they believed pharma companies had validated the tech.

Pfizer is now rebranding itself as a science and innovation leader rather than a fast follower, and it has a new logo evoking the DNA double helix.

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double ...

A second Theranos trial focused on Elizabeth Holmes’ former partner and boyfriend continues Tuesday, with prosecutors zeroing in on Sunny Balwani’s involvement with the company.

Pfizer is ending the development of its potential once-daily pill treatment for obesity before venturing into the biggest and most expensive level of clinical testing.

In an exclusive interview, Sally Susman, a pioneer in corporate comms, recounts finding out that Pfizer's COVID-19 vaccine was viable.

In a damning morning of testimony Friday, jurors in Elizabeth Holmes’ criminal fraud trial heard that Theranos used the Pfizer logo and claimed the pharmaceutical giant had validated its technology in ...