After a while, I started to believe that Rockzilla wasn’t a pet after all. He was just a rock. I paid $4 for a rock in a box, which is about $1,000 in today’s money. What a gullible idiot.

In fact, the original Pet Rock prototype sits in its box in Dahl’s office right next to photos of his grandchildren. The Pet Rock is a part of business history, firmly established in its lore.

Retro gadgets rock. In the case of ThinkGeek's USB laptop buddy, that's quite literal. The USB Pet Rock was an April Fool's Day prank from 2009 that went a little too well. ThinkGeek shared their ...

A Rock Story, a new play written and directed by Davis Gordon Gilbert, brings to life the unexpected, six-month moment in 1975 when Americans collectively fell in love with…a rock.

Cats aren’t the only pets that can use a litter box. Lots of small pets can also be potty trained with patience and consistency.

Today is National Dog Day and what better way to spoil your fur-baby than with their very own subscription box filled with goodies for them. Creating gift boxes filled with healthy treats, toys ...

In 1975, US-based businessman and advertising director Gary Dahl’s ‘Pet Rock’ took the world by storm. It wasn’t actually a complex toy; it was literally a smooth rock in a box with air holes, ...

Veterinarians and animal scientists explain why your cat is obsessed with cardboard boxes and whether it's a problem you should fix.

The organizers of the annual Pet Rock Fest have announced that they are looking for a new location for the event, which is usually held on the Sunday following Labor Day weekend. On its website ...