The Pet Rock hit the market just in time for Christmas 1975, selling for $3.95 each. Dahl and his wife started an assembly line in their small cabin in the Santa Cruz mountains, he told The ...

The concept for the easy, cheap pet sprung out of bar conversation with friends. But the product was an overnight success, selling 1.5 million rocks over a period of months for $3.95 apiece.

Gary Dahl, the founder of the Pet Rock fad, died at age 78. Gary Dahl, ... They were packaged in a cardboard box (with air holes cut out), placed in a straw nest, and sold for $3.95.

He was just a rock. I paid $4 for a rock in a box, which is about $1,000 in today’s money. What a gullible idiot. ... Hey, if she wants a pet rock, I’m going to give her a pet rock.

Gary Dahl, the inventor of the Pet Rock, has died at age 78. He is best known for putting rocks in a box and calling them pets. When the sedimentary pals debuted in 1975, they were a big hit ...

JACKSONVILLE, Ore. – Gary Ross Dahl, the creator of the wildly popular 1970s fad the Pet Rock, has died at age 78 in southern Oregon. Dahl's wife, Marguerite Dahl, confirmed Tuesday that her ...

Gary Dahl, the mastermind who invented the Pet Rock, has died. His wife told The New York Times that Dahl died from chronic obstructive pulmonary disease on March 28 in Jacksonville, Ore. He was ...

Pet Rock inventor Gary Dahl has now chiseled his place in the annals of rotten writing. The California professors who hand out a yearly award for the scribe who can concoct a truly horrible first s… ...

JACKSONVILLE, Ore. --Gary Ross Dahl, the creator of the wildly popular 1970s fad the Pet Rock, has died at age 78 in southern Oregon.Dahl's wife, Marguerite Dahl, confirmed Tuesday that her ...

*In 1975, advertising executive Gary Dahl came up with the idea of a “Pet Rock.” Made from smooth stones from Mexico’s Rosarito Beach, and custom cardboard boxes, Dahl’s low-budget ...