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Starbucks’ Most Beloved Offering Is Disappearing
Last year, on a podcast, Schultz, who is no longer Starbucks’ CEO but is still a major shareholder, described the scene as “a ...
Starbucks Reinstates 'for Here' Orders with Drinks Served in Mugs — and Free in-Store Refills
Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
‘I hate it’: Starbucks customers order drinks ‘for here.’ Then they learn about a new policy change
This new policy is another step towards Starbucks’ sustainability goals. The company recently announced its goal to make 100% of its cups compostable, recyclable, or reusable by 2030. Its “for-here” ...
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Starbucks Is Trimming 30% of Its Menu
"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE Cheng Xin/Getty Starbucks is cutting nearly a third of its menu.
A top Starbucks analyst went on a stealthy mission to test the company’s vibe shift and saw three signs of tactical changes
On his Starbucks runs in Los Angeles and San Diego, Gargiulo said he was pleasantly surprised to see three of these tactics ...
Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...