The Martha Everyday collection features 12 sophisticated shoes — everything from kitten heel mules and chic flats to slingbacks and stilettos — and ranges in price from $30-35. In other words ...

Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, recruited from the street ...

For the funny campaign, Payless created a fake luxury store named “Palessi” (along with a corresponding luxury website and Instagram) and filled it with shoes normally retailing from $19.99 to ...