On June 23, Paramount announced to subscribers that its ad-free plan, formerly known as Paramount+ with Showtime, will now be called Paramount+ Premium. The newly renamed top-tier plan joins Paramount+ Essential as one of the streamer’s options, with the latter offered at a lower price but supported by ads.

Paramount+ is rebranding once again, changing the name of its highest subscription tier from “Paramount+ Showtime” to “Paramount+ Premium.” The company announced this change on Monday in a post directly on its app,

Paramount+ With Showtime is getting a name change. The streaming service will now be known as Paramount+ Premium.