Bold, lush, and fearless, Pantone’s Color of the Year for 2023 signifies a shift toward optimism and unbridled creativity. While the calming hues chosen for 2021 and 2022 reflected the mood of ...

Viva Magenta has just been announced as Pantone's 2023 colour of the year, bringing joy and optimism. We couldn't help but wonder if the Barbiecore trend has something to do with the decision.