The easiest way to color-match paint is by comparing color swatches. Hannah Yeo, Benjamin Moore’s color marketing and development manager, recommends that consumers always try the old-fashioned ...

The paint color percentage actually refers to the value of the color, which is how light or dark the color appears. When you’re looking at a paint swatch, you’re looking at a color at 100%.

Each color family has its own rotating panel containing nearly 50 paint chips and color variations, which shoppers can pick up for closer inspection. They may then download the ColorSnap Visualizer ...

Martha Stewart Living Tue, June 20, 2023 at 8:06 PM UTC ...

The first one is TapPainter’s virtual representation of paint on a wall, and the second is a picture of the real wall after it was painted with the color suggested by the app. They look identical.