Of course this is our old friend ‘sensation transference’, the secret weapon that all packaging has to transfer consumer perception of its design features to the product inside. When we were asked to ...

Design groups are being enlisted to persuade children to eat their greens, as the health of our youth comes under general scrutiny again. But with the launch of ... Is kids’ food packaging in a ...

Packaging For Kids - More Than Just Funny Faces - 09/20/2012. A quick glance around the supermarket shows a sea of undifferentiated smiling faces on nearly all packaging aimed at kids.

For example, Lidl’s gummy bears are to move from “bright, cartoon-adorned packaging to a simpler, more product-focused design that emphasises its fruit flavours”. The move – which follows Lidl’s ...