The company has unveiled a colossal 17-meter by 9.5-meter 4K mobile LED screen called the JUMBO162, which is being billed as the largest of its kind in the world.

Crowning the 29-storey Absa Towers West, the 'Lumen' project is made up of four screens that are each almost twice the size of a basketball court at 40 metres long and 18 metres high.