Search Engine Land » PPC » PPC Testing Part 2: Optimization Cheat Sheet Share If you’ve been reading this column this year, you know that I have repeatedly pushed you to regard your campaigns ...

25 Facebook Marketing Tips & Tricks Most business owners use Facebook for their marketing, but may not totally understand how to use it effectively. This cheat sheet will show you how to set up a ...

Luckily, a wide array of statistical techniques and models are readily available to help marketers capture and express relationships between different data elements in insightful and effective ways.

However, when we open the account to do an assessment, we see that the basic AdWords optimization techniques are not even close to being utilized efficiently. With that in mind, here are six ...