Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.

When we say brand SEO, we’re not talking about alt-text on fancy logos or catchy keyword-rich taglines. Brand SEO is […] The post Elevating Newsroom Authority: 5 Brand SEO Tactics for Google’s AI Era ...

Learn what on-page SEO is, why it matters, and how to optimize your content with proven techniques like title tags, meta descriptions, and internal linking.

For a healthy on-page SEO strategy, though, you should avoid using too many links on any given page. Why All Pages Need Links All of your website's pages should have links.

The above code is for a logo that one might encounter at the top of the page that also serves as a link back to the home page. The example alt text provided by the W3C simply says, “W3C home ...

Getting hung up on word count when you’re creating SEO content is a recipe for failure. Adding 200 more words won’t help you rank. Neither will adding 500 or 1,000.

Explore AI in SEO and learn how tools like ChatGPT and Bard are transforming SEO — from keyword optimization to on-page elements.

When someone runs across your author pages (perhaps by Googling one of your authors, as I did with Loren Baker above), they and the page connected with them substantiate who you are.

The ultimate goal of your SEO strategy is to create a digital footprint that makes it easier for the user to find you online. To achieve this goal, backlinks are one of the most important factors ...