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In November, the production of Old Style beer is returning to where it began — La Crosse, Wisconsin, Pabst Brewing Co. announced.
Olive Veronesi, the 93-year-old woman whose “I Need More Beer!” sign went viral, was surprised on Monday with just that: 10 cases of beer from Coors Light.
Powers said several La Crosse pubs turned their Old Style brand signs upside down after production left La Crosse, to signify they would no longer carry the beer.
Old Style beer, a Midwestern favorite first brewed in La Crosse in 1902, is returning to its original brewing facility for the first time since 1999.
The Old Style Beer sign outside of L&M Tavern in La Crosse is still upside down as part of an inside joke from 1987, predating the sign protest during Old Style's departure.
Originally called Old Times Lager, the name was changed not long after to Old Style. The brand grew following Prohibition expanding it's popularity throughout the Midwest including places like Chicago ...
Later this year, the beer will be brewed in La Crosse again, where it was first brewed in 1902, after spending 24 years in Milwaukee as part of Pabst.
Old Style beer, which was first brewed in La Crosse in 1902, is returning to its original brewing facility. The beer hasn't been brewed in La Crosse since 1999.
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