One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.

Samuel Jordan designs and sells virtual items, like earrings and hats, on Roblox. He netted $900,000 from sales in 2021, up from $600,000 in 2020. Jordan believes anyone can make it as a creator ...