Digital marketing strategy is a marketing strategy that lives exclusively on digital mediums such as search engines, websites or social media. As a strategy, the campaign takes specific tactics ...

Creating a solid social media marketing strategy is crucial for any business looking to thrive in today’s digital world. This ...

Social media marketing is a well-curated plan/tactic used to outline your social media objectives. Such objectives should position themselves in your company’s digital marketing strategies.

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance ...

One example of a digital strategy could be paid media marketing. The tactics that fit within paid media marketing could include:. Running paid search ads on Google or Microsoft. Testing audiences ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Digital marketing is different from traditional offline marketing, but it’s still marketing. And any marketing program benefits from having all of its parts working together as a whole. Rather than ...