Lamar, himself, is no stranger to the halftime show. Three years ago at the Super Bowl LVI, he performed alongside two of the greatest rappers to come from the West Coast: Dr. Dre and Snoop Dogg. But what feels so monumental about this moment, in particular, is that Lamar has been able to puncture the mainstream in his own way—on his own terms.

Before Kendrick Lamar performs at Super Bowl 59, his song 'Not Like Us' continues to be a hot topic as it originated from a multi-year feud with Drake.