And now, Jaguar has presented what might be the boldest reimagining yet, complete with a brand new logo, wordmark and typeface. During a media briefing today, Jaguar unveiled what it calls an ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...

Politics Radical Jaguar rebrand and new logo sparks ire online “Copy Nothing,” marketing materials read. “We're here to delete the ordinary.